Bachelor of Business Administration(BBA) in Digital Marketing
collaboration with
Bachelor of Business Administration (BBA) is a 3-year undergraduate degree that provides information and training in business management.
This professional course equips the students with management qualifications leading to acquiring business leadership roles. It’s a professional degree course about the skills and in-depth knowledge of the business world and all the intricate aspects of running a business.
After a BBA, you can excel in an MBA, PGDM, MMS, or pursue a high-paying job in big companies.
This program equips students with in-depth knowledge of present management concepts offering varied specialisations in Human Resource Management, Marketing and Finance. The integrated learning focuses on skill development by providing theoretical and practical knowledge through Sprint sessions, industry exposure, social projects, Workshops, Guest Lectures.
Why Should You Study BBA at Lords University?
Lords University stands out as an exceptional choice for pursuing a BBA due to its commitment to fostering excellence in education and research. With a focus on instilling innovation, entrepreneurship, and outstanding leadership qualities, Lords University prepares students for sustainable growth and equips them to address both national and global challenges.
The Business School at Lords University boasts a track record of successful placements in esteemed companies like HDFC, Quality Hub, and Corelynx, providing students with valuable opportunities to kick-start their careers in the corporate world.
With a dynamic learning environment, experienced faculty, and industry-relevant curriculum, Lords University ensures that students receive a holistic education that prepares them for the complexities of the business landscape. Choosing Lords University for BBA promises a transformative educational experience and a solid foundation for future professional success.
Collaborates with
Lords University, Alwar is offering BBA Digital Marketing programs aligned with AllSwift Solutions, ensuring students gain hands-on experience and industry-relevant skills in the fast-evolving world of digital marketing.
BBA 1st Year: Introduction to the Foundations of Digital Presence & Social Engagement and Branding
Digital Marketing Fundamentals
Website & SEO Basics
Social Media Strategy & Branding Principles
Content Creation & Engagement Techniques
Delivered by Industry Designated Experts
Career Oriented Certificate & Digital Badges
BBA 2nd Year: Strategic Digital Communication & Monetization & Performance Tools
Digital Marketing Fundamentals
Influencer & Communication Strategy
Affiliate Marketing & Google/Facebook Ads
ROI Measurement Tools
Delivered by Industry Designated Experts
Career Oriented Certificate & Digital Badges
BBA 3rd Year: Data & Reputation Insights
Web Analytics & Dashboard Reporting
Online Reputation Management
Digital Strategy Integration
Delivered by Industry Designated Experts
Career Oriented Certificate & Digital Badges
Highlights of the Course
Fundamentals of Business: Gain insights into various aspects of business management, including marketing, finance, human resources, and operations.
Strategic Management: Learn about strategic planning, decision-making, and business analysis.
Entrepreneurship: Explore the principles of starting and managing a business venture.
Organizational Behavior: Understand the dynamics of human behavior within organizations and effective leadership strategies.
Financial Management: Acquire skills in financial analysis, budgeting, and investment management.
Market Research: Learn techniques for gathering and analyzing market data to make informed business decisions.
International Business: Explore the complexities of global markets, international trade, and cross-cultural management.
E-commerce: Understand the principles of online business transactions, digital marketing, and e-commerce platforms.
Job Opportunities after BBA
BBA graduates have abundant job prospects across diverse sectors, reflecting a growing demand in the job market. With over 18 specializations available, avenues include marketing, real estate, sales, advertising, and aviation.
Roles such as Marketing Executive, Business Development Executive, Brand Manager, Event Manager, and Financial Analyst are common. Starting salaries range from ₹4.5 Lakhs to ₹10 Lakhs annually, offering lucrative entry points into the workforce.
The dynamic nature of the BBA program equips graduates with versatile skills, positioning them for success in various industries and paving the way for career growth and advancement.